Mission

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Our vision is for all companies to apply caring principles in their core business strategy and operations. When they do so, their own long-term success and the sustainable development of society will become aligned, and be mutually reinforcing.

This involves three key aspects:

  • Responsible – listening to the concerns of stakeholders; managing social, environmental and economic impacts; establishing governance and reporting mechanisms to ensure that such initiatives are transparent and accountable.
  • Inclusive – making best use of all society’s talents in employment and value chains; developing products, services or markets with the needs specific groups in mind.
  • Sustainable – understanding local and global trends; innovating to respond to emerging needs with new products, services or business models; developing a long-term vision for sustainable success.

Read about our approach to building momentum around these ideas.