Our vision is for all companies to apply caring principles in their core business strategy and operations. When they do so, their own long-term success and the sustainable development of society will become aligned, and be mutually reinforcing.
This involves three key aspects:
- Responsible – listening to the concerns of stakeholders; managing social, environmental and economic impacts; establishing governance and reporting mechanisms to ensure that such initiatives are transparent and accountable.
- Inclusive – making best use of all society’s talents in employment and value chains; developing products, services or markets with the needs specific groups in mind.
- Sustainable – understanding local and global trends; innovating to respond to emerging needs with new products, services or business models; developing a long-term vision for sustainable success.
Read about our approach to building momentum around these ideas.